• Consumers, too, are propagating deforestation by not choosing sustainable products.

• Our tested consumer focus group stated they tend to choose products that are less expensive, or that they've established loyalty with (big name brands).

• Brands that use palm oil have the power to change their policies by switching to sustainable measures.  

• However, without a profit incentive, it is likely these companies will not change their policies. For this reason, the sustainable alternative has to be cheaper than palm oil.

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Focus Group Breakdown:

Size

• 23 participants, larger than average size of a focus group.

Nationality

• 51% from USA

• 14 % from Italy

• 14% from Spain

• 9% from Russia

• 4% from Puerto Rico

• 4% from Germany

• 4% from India

Age Range

• 14-63

Gender

• 78% female, 22% male

See the graphs below for the results of our consumer focus group study:

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